Download Ethics in Marketing: International Cases and Perspectives, by Patrick E. Murphy, Gene R. Laczniak
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Ethics in Marketing: International Cases and Perspectives, by Patrick E. Murphy, Gene R. Laczniak
Download Ethics in Marketing: International Cases and Perspectives, by Patrick E. Murphy, Gene R. Laczniak
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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.
- Sales Rank: #713712 in Books
- Brand: Brand: Routledge
- Published on: 2012-03-04
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .50" w x 6.80" l, .0 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great
By Angela Cherland
Book was mailed right away and in great condition. Case studies are interesting and cover both domestic and international topics.
0 of 0 people found the following review helpful.
Nice suplemental book
By Joe Walker
Worth the money for an additional source for cases. Some of the cases are outdated though because the book is older.
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